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TikTok is introducing a new feature that enables them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the company revealed that it presently contains in excess of 1 thousand million AI-generated clips.

Testing and Rollout

The update is being tested over the next few weeks before a full-scale launch. This shift comes amid a rise in AI-generated material, driven by new AI video creators.

The Broader AI Trend

Studies have shown that almost 10% of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A large amount of this output is classified as “AI slop”, a term for poor-quality, factory-style content that is frequently absurd or bizarre.

“We know from our community that a lot of users appreciate content produced via AI tools, ranging from AI artwork to informative clips, and we aim to provide users the power to see more or less of that, depending on their own choices,” stated a platform representative.

AI on the Platform

The service announced that there are currently 1.3bn videos on its network tagged as artificially created. Overall, more than 100 mn pieces of content are submitted to the platform daily, making clips made by AI a minor portion of its complete catalog.

Customizing Your Feed

Viewers will be in a position to reduce or increase the amount of artificial media they watch by accessing the topic control option in the application and choosing the AI content topic. Additional categories that can already be controlled under the filter encompass current affairs, fashion, beauty, and dance.

Platform Guidelines

TikTok’s rules oblige content makers to label lifelike AI-generated content, and it prohibits harmful AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.

In addition, the service will from now on apply an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for spotting artificial media. This action is aimed to help prevent users from attempting to evade the disclosure requirement.

AI Literacy Programs

The platform is furthermore introducing a two million dollar awareness program for experts and groups to produce informative material about using AI responsibly. This program will assist non-profit groups dedicated to teaching programming and robotics.

Platform Protection

The video-sharing app has supported its moderation strategy, during controversy over intentions to make redundant hundreds of safety staff in the UK. TikTok is planning to cut 439 jobs in its user protection department in its British office, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.

A senior executive explained that people-led review would still have a role, but AI can protect employees by removing the most harmful content before it has to be seen by people. The company reported a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”